Creating Connection Through Intention, Turning Details Into Experiences People Remember

The Heart of It

I’m Makayla Robles, an event and communications specialist who believes experiences should tell a story and bring people together. San Antonio has shaped my understanding of creativity, culture, and hospitality, and those values guide the way I approach every project. Whether I am managing a major river parade, coordinating with partners, or crafting a brand-aligned activation, I put intention into every detail. I want the experience to linger, not just in the moment, but in the way people remember it afterward.

My Approach

I bring equal parts strategy and soul to every project I take on.

I believe excellent logistics create the space for meaningful memories, and that clear communication and thoughtful planning are the foundation of any successful experience.

My approach is rooted in collaboration, empathy, and a commitment to getting the details right.

I walk through every stakeholder’s perspective, triple check the flow, and make sure everyone is aligned long before the event begins.

I plan thoroughly enough to prevent most issues, yet I stay ready to adapt with calm and intention whenever something changes.

My focus is always to ensure the experience feels cohesive, smooth, and thoughtfully guided from start to finish.

  • Something that inspires me is the way moments become memories. I have always loved the idea that certain experiences stay with us long after they happen, the way the movie Inside Out shows memories tied to feeling and connection. I find sincere joy in being the behind-the-scenes hands that help create those moments. We don’t need events to live, but we sure do need them to feel alive. They bring people together to share ideas, celebrate, learn, rest, reflect, or simply feel part of something meaningful. That sense of togetherness is what inspires me most.

  • I am very family oriented, and I treasure the time I have with the people who feel like my biggest blessings. My faith grounds me and shapes the way I show up for others, and I carry a deep belief that nothing in life is ever a coincidence. I am a huge dog lover and a big sports fan, especially when it comes to football, the Longhorns, and the Spurs. I love conversations about travel, NIL, matcha, and anything creative, and I could spend hours doing crafts like calligraphy, painting, clay work, crochet, or banner making. I also love game nights and any moment that brings people together. Cozy rainy days and the holiday season are truly my happiest times, and they remind me to slow down and enjoy the simple joys that make life feel full.

  • I did not start my journey in events. I went to college planning to become a pharmacist and hoped to be the first doctor in my family, but my real growth began when I realized my heart was not in the medical field. Through internships and hands-on roles at UT Austin, I discovered how much joy I felt helping others create meaningful memories. I used to think I would be sad missing the games I worked instead of being in the stands, but working in operations changed everything for me. I loved the conversations, the excitement in people’s voices, and the stories they shared. I realized I preferred helping others have a better experience than having the experience for myself.

    That was when I understood that events are about more than planning. They give people moments of joy, connection, and meaning that last long after the day is over. Togetherness matters, and I care deeply about creating spaces where people can feel that.

    I also have a deep passion for giving back, especially to the interns and young professionals I have had the privilege to guide. Mentorship is important to me, and I try to lead with a servant-minded approach that lifts others up and helps them find confidence in their own paths. Serving people, whether at an event or within a team, is one of the most fulfilling parts of the work I do.

Volunteer management became a natural passion for me because I genuinely love building connections with people and creating memories together at our events. Our volunteers are the heart of the River Walk, and we could not do what we do without them. I will always be grateful for the time, energy, and joy they bring to our programs. I created the slogan “Volunteers make the River Walk a place to remember” because it is true in every sense. They show up for us, so I always go the extra mile for them. They make our work meaningful, they make our events come alive, and they make the River Walk a community.